Mercury Prize 2020: Which acts have seen the biggest sales, streaming and social media boost? This Morning and Loose Women are among shows that have seen a rise in viewing figures as Brits stay home in attempt to reduce the spread of coronavirus. This year saw a push to raise the Brit Awards' profile globally. Catch-up, digital figures for the YouTube livestream and social media stats are not yet available but will likely provide a significant boost to the numbers. New figures show that even with a live stream available around the world, the viewing figures for this year's Brit Awards were still down on those for last year. We know the TV audience numbers are going down.”. For more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to receive our daily Morning Briefing newsletter, Flexible with London, Los Angeles and Hong Kong office locations. Winners' reactions in the new Music Week Awards categories, Michael Kiwanuka wins 2020 Hyundai Mercury Prize, Sony/ATV bosses David Ventura & Tim Major on the future of music publishing, Banquet Records on their MW Awards win and the importance of RSD 2020, Music Week Award-winning live execs talk bouncing back in 2021, Sony Music UK promotes Dorothy Hui to SVP role at 4th Floor Creative, Hugh Jackman’s spectacular Greatest Showman, BRITs chairman and Sony UK boss Jason Iley had predicted the ratings fall, Music Week Awards 2020: Catalogue Marketing Campaign, Against All Odds grime film and OST launches with Motown Records UK. Chairman of the Brits Committee Christian Tattersfield said: "The response from fans across those platforms has been extremely positive and underscores the enduring appeal of the Brits experience as it continues to evolve with its audience. Do you remember the first time? Three quarters of views on the Brits' YouTube channel came from outside the UK, with the figures up by a fifth on last year at 15.7 million since promotion began in November. The YouTube figures are for "stream activations" rather than the number of individuals who accessed the footage of the ceremony and could include viewers who tried to activate the broadcast on more than one occasion during the show. The BBC is not responsible for the content of external Internet sites. An email has been sent to you containing a link to reset your password. For the full, exclusive interview with Iley, see our BRITs 2019 special issue, out now, or click here. New figures show last week's Brit Awards was watched by fewer people than in 2013, despite the introduction of a global live stream on YouTube. His successor has yet to be named. But, despite a strong line-up of performers, that’s a drop of 400,000 viewers on last year’s ceremony. If you look at the way that people consume TV properties, the numbers are getting less. The broadcast peaked at 4.8m, also lower than last year’s peak of 5.5m. The new figures show that the 15.7 million views of the awards' YouTube channel since the launch of the event's promotional campaign in November are a fifth higher than the year before - and three-quarters (76 per cent) of the total came from outside the UK. Organisers will be pleased that online access has shown an upward trend. And where the BRITs continues to score is on younger viewers. We had six million the first time I did it, five million the second. For assistance please contact Our Customer Service on: Tel: +44(0)20 8955 7020. Please note: Above data is overnight figures, which may change slightly after seven days when consolidated data has been accounted for. BRITs chairman and Sony UK boss Jason Iley had predicted the ratings fall in his Music Week cover story, telling us: “Clearly I don’t want to wake up on Thursday the 21st and see the viewing figures go down… But the reality is, they’ll probably be down again.
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