If you’re running a sale make sure to promote it on social media. Throwback Thursday is one of the oldest and most widely used daily hashtags. The calendar sparked new ideas every single day and I was finally able to post content on a consistent basis. © 2020 Forbes Media LLC. You could create a video demonstrating how to use a certain product related to your business or you could record your computer screen while you demonstrate how to perform a certain task or use a piece of software. Give your audience a glimpse of what happens behind the scenes of your business and share a photo or video of you hard at work. Make a post announcing that people can ask you anything for the next 30 minutes. Once you go live, the broadcast will get lots of engagement and provide tons of free value to your audience. Just be mindful not to hitch your wagon to heated political or religious news events that are unrelated to your niche. We’d love to hear how you’ve implemented any of the social media strategies mentioned above and if you have any other social media content ideas let us know in the comments. var ml_webform_989766 = ml_account('webforms', '989766', 'z8g4s3', 'load'); ml_webform_989766('animation', 'fadeIn'); // ]]> var ml_webform_994720 = ml_account('webforms', '994720', 'i4z7w8', 'load'); Creating your own content takes time, research, and money so share content that has already been written and it will still provide value to your followers. Also, remember to tag the expert in the post. For example, if you own a travel agency, share your best tips on how to quickly navigate airport security. Irrelevant content is one of the top reasons people stop using a platform or following a brand. click here to learn more about the12-Month Social Media Content Calendar, A post shared by Women & Whiskies (@womenandwhiskies), A post shared by Tyler J. McCall (@tylerjmccall), A post shared by JENNA KUTCHER (@jennakutcher), A post shared by Jasmine Star (@jasminestar), A post shared by Sara Blakely (@sarablakely), my simple hack to get more traffic from Pinterest. Share a video detailing the steps on how to do something very specific that appeals to your ideal customer. It shows potential customers how they treat existing customers. Share how they have impacted your life or talk about the lessons you’ve learned from them. People can’t resist the power of “free.” Running the occasional contest … Plus, promotional posts can be much more frequent when you’re in the middle of a launch so this post idea actually counts as multiple posts. To learn more about how to use IFTTT and Zapier watch: Social Media Tools to Automate Your Posts (And They’re Free). Before randomly posting anything to your social media platforms, you should understand how each one is used and how you can utilise each one for your company. And last but not least, the most important aspect of any social media content strategy…. Facebook has a polling feature you can use when making a status update and Instagram has a polling feature within Stories. A video demonstrating something is a fantastic way to position yourself as an expert and provide exceptional value to your audience. For a screenshot post, you just take a screenshot of text you want to highlight and post it to social media as an image. A screenshot image is a great way to repurpose text-only posts from Twitter, but you can screenshot any text. • Review networks: Consumers share their opinions along with reviews on locations and products (e.g., TripAdvisor, Yelp, Foursquare, Angie’s List and so on). While some promotional posts are good, you need to create content that benefits your ideal customer and promotes others. They aren’t just for kids and the immature, they can play a massive part in your social content strategy. For others, it means posting a few times a week. Videos and images (e.g., photos, infographics, etc.) Friday night is for fun! Sharing industry-relevant resources that can help your followers is a sure-fire way of getting more engagement and reach on your posts. Motivate and inspire your audience by sharing the story about how you started your business. The video doesn’t have to be your own, but make sure you give proper credit and tag the video creator. Don’t forget to check if you can earn some affiliate cash by sharing that tool. What makes it so great? Chances are your audience will love them as well. I dare you to find someone who doesn’t smile at a cute baby photo or laugh at a funny cat video. If you’re struggling to figure out which social media channel makes the most sense for your business, I highly recommend you narrow your options down to either Instagram or LinkedIn.
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