Further reproduction prohibited without permission. The essay has 11 sections, each discussing a different aspect of PowerPoint. Ideally more details, but the content is on target. The Cognitive Style of Powerpoint: Pitching Out Corrupts Within In corporate and government bureaucracies, the standard method for making a presentation is to talk about a list of points organized onto slides projected up on the wall. Reproduced with permission of the copyright owner. The Cognitive Style by Tufte is a good source of knowledge, but very short. Yet PowerPoint is entirely presenter-oriented, and not content-oriented, not audience-oriented. I enthusiastically recommend "The Cognitive Style of PowerPoint". The most intriguing include "Bullet outlines dilute thought" (which includes the case description of NASA and the Columbia Accident Investigation Board), "PowerPoint … 64. The Cognitive Style of PowerPoint This is more of a pamphlet or an essay than a book, and on the first reading I didn't write a review of it because of that. It beautifully captures the limitations of PP and presents alternatives. I work for a management consulting firm and PP is the only method for presentations and the preferred one for reports. "The Cognitive Style of PowerPoint" has, at its heart, a reasonable message: Presentation software is no replacement for more technical forms of documentation and prose when making decisions. But the content is so notable and excellent and the quality of the printing (thanks to Tufte's Graphics Press) is so high that I think it warrants a full review. Yet PowerPoint is entirely presenter-oriented, and not content-oriented, not audience-oriented. The cognitive style of PowerPoint, is thought-provoking and visually pleasing, with well designed layout and applicable illustrations and tables. Further reproduction prohibited without permission. The Cognitive Style of PowerPoint: Slides Are Not All Evil Jean-Luc Doumont Technical Communication; Feb 2005; 52, 1; Humanities Module pg. The Cognitive Style of PowerPoint Gerstner's idea, "Let's just talk about your business," means an exchange of information, an interplay between speaker and audience. The Cognitive Style of PowerPoint Gerstner's idea, "Let's just talk about your business," means an exchange of information, an interplay between speaker and audience. Reproduced with permission of the copyright owner. For many years, overhead projectors lit up transparencies, and slide projectors showed high-resolution 35mm
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