Pingback: Buffer vs. HootSuite | Share Social Media . Buffer is known for being highly attentive to its users. They have also taken divergent paths to their product development and have different priorities for the feature sets they offer. Which tool you ultimately choose will depend largely on your specific requirements. Anyone can use this tool regardless of their social media skills – you’ll be able to schedule social messages quickly and access basic reporting. Additionally, Hootsuite’s website has some blog posts under the “Resources” tab, that can be helpful in understanding the tool. The ultimate goal of adopting a social media management tool is to optimize your time. The most typical is a ow.ly click summary. Even more important is HootSuite's built in reporting, which is extremely powerful. Simplicity is what makes Buffer such a great tool. I have used Hootsuite alongside Buffer for a quite a bit of time. Buffer’s free plan has an advantage over Hootsuite's free plan if you are using more than two social media channels. These reports allow you to see more complex data about followers’ demographics and which posts are getting more engagement. You can connect Buffer to Facebook, Twitter, LinkedIn, Pinterest, Google+ and App.net. You can try HootSuite for free for a month here. Before we get into how I use each service, let's compare and contrast some of the key aspects that may determine for some whether or not the service is useful. So here is a hint: Just compare Hootsuite plans with Buffer Publish plans -- because most of the core features are under Buffer Publish. I then use HootSuite (desktop) to share that new post to each of my branded accounts - The Social Media Hat on Facebook, Google+, LinkedIn and Twitter, and all of the posts are spaced out. Buffer supports personal Facebookprofiles as well as business Facebook Pages. When looking at past posts you also have access to metrics for each post. Hootsuite’s dashboard is divided into three sections: the main work section, the header, and the sidebar. Buffer Reply offers the Professional and the Business plans: If you need to add another user, that would be extra $25 per month. I also use HootSuite on my iPhone when I am out of the office, but want to share something to multiple networks. The dashboard is distributed into four parts: social media channels, main box, tabs, and header. The main work section is where you will visualize content and do most of the work. Buffer’s free version allows you to schedule 10 posts per social channel. The professional plan, for example, has a limit of 10 social networks. Buffer’s dashboard is minimalist, clear, and visually pleasant. Both Hootsuite and Buffer are awesome social tools that will help you become more organized and deliver better social media results. And for additional social accounts, Buffer Reply charges extra $10 per month. With that said, having a robust social analytics feature on your social media management tool is crucial. For this reason, it is crucial to understand how Hootsuite’s and Buffer's team treat and educate its customers. It's OK to talk about yourself and your business on social media! If you need to create real-time reports, you can do that through Hootsuite’s Professional plan (and up).
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