The general rule is that things will take twice as long and cost twice as much than you think they will. First Name Katherine #34. You are living your business 24-7, and for us, there is no divide between business and personal time. What advice would you give to others who are questioning if expanding their business is right for them? As long as you build a buffer into your cash flow projections, you should be able to handle any of the unforeseen costs that will surely come your way. Check out our most anticipated streaming picks. You both took a big risk to launch Georgetown Cupcake. We got a rave review from Frank Bruni from The New York Times and from that point on, we had tons of New Yorkers ordering cupcakes from us—and having them shipped and delivered to New York. Sophie: In the early days we often thought, “Can we really do this?” The first several months especially, Katherine and I did not sleep. For us, that approach works best. But it’s something that comes with the territory of being an entrepreneur — you just have to act on it. ... Katherine Berman Popularity . Katherine, 34, and Sophie, 35, made a risky move—they gave up their stable jobs in fashion and finance at the height of the recession to pursue their childhood dream—opening a bakery. Was it always smooth sailing? Sophie: There is absolutely no typical work schedule when you are an entrepreneur. | She has been married to Ben Berman since ... 07 December 2017 To see someone smile after walking into our store and to know that we’ve brightened their day means everything to us. It’s not typical by any means though. 153.3k Followers, 1 Following, 2,998 Posts - See Instagram photos and videos from DC Cupcakes Katherine & Sophie (@katherinesophie) Katherine Kallinis Berman and Sophie Kallinis LaMontagne spent much of their childhood with their grandmother baking, and in later life always talked about opening up a bakery together. Katherine: When you are an entrepreneur, you pretty much learn to do everything because you have to do everything. Can you tell us a bit about how Georgetown Cupcake received these opportunities, and offer any advice to others looking to grow their brand in a similar way? That has been the secret to our success for the past seven years. Entrepreneurship is definitely not for the faint of heart. If you are the kind of person who likes predictability, entrepreneurship is not for you. Sophie and I both had a candid conversation about what would happen if things did not work out and we were both ok starting over again. "Sophie and I grew up baking with our grandmother every day, and we always wanted to open our own bakery using her recipes," said Katherine Kallinis Berman, co-owner, Georgetown Cupcake. : People are always going through something in life that others aren’t aware of. How have you handled the marketing/PR for Georgetown Cupcake since you began? What were each of you doing prior to opening up Georgetown Cupcake? I think any entrepreneur can relate to that fear of giving up something very known and comfortable for something completely unknown and terrifying. We saw where the demand was, and we let this information guide our expansion plans. What qualities do you believe set you apart and helped you when starting your own business? If you’re secure with yourself and you know what you’re doing, you find comments like the ones we received (and still receive) comical. Sophie: There are always going to be unforeseen costs when starting your own business. How did people react to you opening up a cupcake business? Chefs. It’s a reminder of why we started this business. The letters and emails we receive back from the troops are truly heartwarming. That’s the payoff. We painted the walls. We had too much business and we weren’t able to meet it. We had too much business and we weren’t able to meet it. The name Sweetbites is emblazoned across the side. They agreed to quit their jobs mid-recession, and on Valentine’s Day in 2008 opened the doors to Georgetown Cupcake. That has been the secret to our success for the past seven years. What was your first job out of college and how did you land that position? Your path will change many times over the course of your business’ lifetime and the best entrepreneurs are those who are able to adapt to those kinds of changes. Every single day is different. I actually think that’s probably one of the hardest things when you’re a female entrepreneur — being taken seriously. Katherine Kallinis Berman and Sophie Kallinis LaMontagne spent much of their childhood with their grandmother baking, and in later life always tal ked about opening up a bakery together. | Nothing can really prepare you for these kinds of experiences—you just have to go with the flow! ABC NEWS. We didn’t want to let it go. We’re inviting these risk-takers to be part of a community we’re calling The Real Runway: a collection of voices to motivate and inspire your own runway, whatever that may be.
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