According to Counterpoint, the premium smartphone segment grew 66 percent year-over-year in the last quarter to reach an all-time high. Is Realme X2 Pro the OnePlus 7T killer you've been waiting for? Click here to read the about global smartphone market in Q3 2019. But didn't people die? OnePlus 7 was also named as the number one premium smartphone in 2019. This helped it to target users looking to upgrade at various price tiers within the all-important premium market. "Being an online-first brand so far, we are now focusing strongly on offline expansion though OnePlus experience stores and strategic retail partnerships in order to bring the OnePlus premium technology experience to consumers across India.”, he added. In 2018, Samsung dominated the premium smartphone market with 34 per cent market share. Apart from that, the company also has plans to equip its latest phones with a 30W charger. Every milestone we have achieved strengthened our pursuit of excellence in technology. As per the latest reports, OnePlus led with 33 per cent market share in 2019 while Samsung and Apple occupied the second and third position with 26 per cent and 25 per cent market share respectively. Counterpoint claims the premium smartphone shipment in Q3 were aided by various festive offers as well as new launches. Interestingly, the numbers show that OnePlus remained on 33 per cent in both 2018, 2019 and it was only because of the decrease in Apple and Samsung’s numbers, OnePlus emerged as the winner in 2019. While OnePlus lost market share compared to Q2 2019, the company grew 95 percent year-over-year (YoY). Samsung grew 7.1% YoY, capturing over one-fifth of the global smartphone market share. OnePlus now plans to unveil the 8 series which will reportedly come with wireless charging support. Both companies offer smartphones that start under $700. Phones selling for $400 and above are dubbed premium, and over the course of 2018 OPPO saw a massive 863% YoY increase in market share in this segment, with OnePlus coming in second with a … "OnePlus has more than 60% market share in the ₹30,000 - ₹45,000 segment and with the launch of OnePlus 7 Pro, we have a 26% market share in the ₹45,0000 plus segment. In a recent video, the actor can even be seen grooving to the tunes of the OnePlus 7 Pro. A report by Counterpoint research states that OnePlus became the first-ever brand in the premium segment to cross two million shipments in a year. “While India's premium segment is seeing strong growth the segment is still at a nascent stage, contributing just 5 percent of the market by volume,” Karn Chauhan, research analyst, Counterpoint Research, said in a statement. The OnePlus 7 series was a complete success in 2019. The devices also came with bezel-less displays and high refresh rate (90hz). Whereas in 2018, Samsung dominated the premium smartphone market with 34 per cent market share while Apple and OnePlus trailed with 23 per cent and 33 per cent market share respectively.
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