But since Hootsuite features a couple of extra social media platforms, it has the edge. And Hootsuite’s free plan allows only three social connections. Interestingly enough, both have introduced a feature, which releases scheduled posts not at a user-chosen time, but instead at the time when most followers will see them. For example, if you’re in the travel industry, you’ll likely want to know what people are saying about hotels, airlines, and car hire. It’s super clean, which makes it really intuitive and user-friendly. But there are a few differences in how the tools operate. All Rights Reserved. It has handy buttons at the top of the page so you can filter content streams. So, which of these social media tools is the ultimate winner? Below it's also possible to verify their features, terms, plans, etc. Sprout Social lets you post to Facebook Messenger. But don’t discount Hootsuite altogether. Hootsuite also works if you need to integrate YouTube and WordPress. But don’t just be swayed by price – the important issue is whether a particular tool has the features you actually need. You can even compare your social media performance with that of your competitors and tweak your strategy as needed. When you post to Instagram, in addition to the image, you can post the first comment. In her previous life, Sharon was also a journalist and university journalism lecturer. In the end, the winning social media tool will depend on your own needs. Both SS and HS allow users to manage multiple accounts, schedule post ahead of time, and save drafted posts. Positioned as a social media tool for brands, it has a price tag to match. Check out these other Sprout Social competitors, plus our in-depth Sprout Social and Hootsuite reviews. With Hootsuite, you add a dashboard column for every stream you’re monitoring. Since you’re not managing social media in a vacuum, it’s essential to have your social media tools work well with the other external tools you use. So, what is Sprout Social’s killer feature? to find out which application will be more appropriate for your situation. While this is a useful feature – especially for businesses active on multiple sites and social media managers juggling multiple clients – this can soon feel a bit cluttered. Believe it or not, user interface is an important factor when assessing a social media tool. Buffer: Content publishing platform for SMBs. This is a good feature if the messaging app is a key part of your social media presence. These help you keep track of key business-related terms so you can respond to and engage with your audience. We're glad you found this article useful - we would appreciate it if you let more people know about it. Number of reviews … Of course, if you need to manage Facebook Messenger interactions, you’ll likely prefer Sprout Social. Sprout Social has a clean, modern-looking interface. With features like sentiment analysis, it could still be the right social media tool for you. It’s also user-friendly with features that make scheduling and reporting easy. This is pretty useful. When you compare Sprout Social vs. Hootsuite, a key issue is whether it works with the social media platforms that matter for your business. Sharon is certified in content marketing and email marketing. We’ve put both tools to the test, so you can figure out which one wins for you. That means if you’re only active on these networks you can pretty … Sprout Social has integrations with tools like Google Analytics, Zendesk, and UserVoice, all of which can help you get better social media analytics or deliver better customer service.
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