[45], Wimpy had branches in New Zealand, including Auckland, Hamilton, Tauranga, Paraparaumu, Wanganui, Palmerston North, New Plymouth and Taupo. By 1971, there were 70 Wimpy bars around Australia, the most successful being in Hindley Street, Adelaide. Petrogas terminated its master franchise agreement with Wimpy International in 2010. [43][44] The first Wimpy bar opened in Sydney in November 1964, owned and operated directly by Happysnaks. [39] In 1971, Albert Heijn later helped McDonald's to open its first restaurant in Europe by opening a McDonald's franchise in Zaandam. Wimpy restaurants were infamous in Israel for poor product flavor, sanitation and hygiene; however, the chain did pioneer hamburger restaurants in Israel. A second management buyout occurred in May 2002, backed by the Bank of Scotland. [30] Although successful, Borel was forced to close the chain in 1969, owing to a disagreement he had with Lyons, the British parent company. In Deutschland wurden durch den Kochlöffel-Gründer Heinrich Lobenberg ab Mitte der 1960er Jahre etwa 35 Filialen eröffnet,[1] die aber alle wieder geschlossen wurden. One store remained in Rotorua trading as Wimpy, although it was not part of the franchise chain. Under-16s must have permission from their parent or legal guardian before entering. ", "Grand Met To Sell Part Of British Wimpy Chain", "Wimpy rolls out Dr Beaks chain to take on KFC in fast food", "Lunch is for Wimpys: There's no longer one on every high street but the original British burger chain is still serving Big Benders - and making a comeback", "The Slow Death of Wimpy, a British Institution", "South Africa: Famous Brands Bites Off 75 Percent of Wimpy UK", "Wimpy to restyle its burger bars as American-style diners", "Wimpy helps Famous Brands reach 2000 milestone", "Il y a 50 ans, le premier restaurant de hamburgers en France", "Anniversaire Le premier restaurant de hamburger à Paris, c'était il y a cinquante ans: "Wimpy", fast-food éphémère", "Wimpy en France, en avance sur son temps? ...or maybe a tea, hot chocolate or latté? Namensgeber war die verfressene Comicfigur The chain began in 1934 in the United States and was based in Chicago. ", "Edward V. Gold, 70, the Founder Of the Wimpy's Restaurant Chain", "What if Margaret Thatcher had never been? [citation needed], The Wimpy brand was established in 1934 by Edward Gold, when he opened his first location in Bloomington, Indiana under the name Wimpy Grills. The chain began in 1934 in the United States and was based in Chicago. The Wimpy licence in Australia was held by Happysnaks Pty Ltd and was owned by restaurateur and entrepreneur Oliver Shaul. [10], In July 1977, the business was acquired by United Biscuits. [1] Wimpy grew to approximately 1,500 locations in several countries before narrowing to a few hundred locations in two countries. Although Wimpy outlets have decreased in numbers in the United Kingdom, they are still found in many towns and cities, including Huddersfield, and at seafront/seasonal locations, such as Clacton-on-Sea, Clarence Pier in Southsea, Porthcawl and Brean Leisure Park in Somerset. The joint company eventually grew to 1,500 locations, with Gold later selling his share to Lyons prior to his death. [21][22] Having acquired the brand, Famous Brands has rebranded Wimpy in the United Kingdom, to bring it in line with Wimpy South Africa. A food historian writing in 2014 believes that Wimpy's failure to survive in Cold War era West Germany was caused by West German consumers of the 1960s preferring to eat familiar German-style chicken meals at the local Wienerwald chain instead of getting an unfamiliar American-style hamburger sandwich at Wimpy. FIND A WIMPY NEAR YOU. You can also choose whether to be entered into the Prize Draw to win Danger Mouse prizes. A full list of prizes can be found on the activity sheets and the Wimpy website. [32] Within a short time, Borel had 20 locations; 15 in Paris and five in the rest of the country. Any donation, no matter how small, will make a big difference. An interior view of a Wimpy in South Africa (2016). Note the distinctive. [14] By the end of the 1980s, Wimpy was beginning to lose ground to McDonald's, which had opened its first restaurant in the country in 1974, and so the new management of Wimpy began to streamline the business, by converting some of the traditional table service restaurants to counter service. Let’s help children with life-threatening illnesses reach their dreams. The following terms and conditions apply. Winners cannot substitute the prize for cash or any other alternative. At the time of the buyout, there were also 140 franchised locations outside of the United Kingdom. [6], In 1954, Gold sold a licence to J. Lyons and Co. to use the Wimpy name in the United Kingdom. There’s a Wimpy moment in everyday! Gold did not open his first Chicago area location until two years later in 1936, after opening units in five other Midwestern cities. [20] Another big change from earlier times was that most locations were now franchises and not company-owned operations. [6] The chain vanished within the United States after Gold's death because no one had purchased the rights and trademark to the Wimpy name from Gold's estate. Browse all Wimpy locations in England for a wide range of burgers, breakfast and coffee. The South African company started to handle worldwide franchising duties directly from Johannesburg.
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